Other hospital wellness centers are also reaching out to embrace the older adult market, seizing the opportunity to create and own this niche. Their dominance with this market segment is reflected in current research by the Medical Fitness Association, which reveals that the 55-plus market accounts for 43 percent of hospital wellness center memberships, as opposed to 23 percent of the commercialfitness industry. Why is that?
One of the many reasons that hospital fitness centers attract the older market is that more than 100 million North Americans are afflicted with chronic conditions and health-related issues.
With the number of people with health-related issuesexpected to rise to more than160 million by 2040, hospital wellness centers have an unprecedented opportunity for growth.Add to this the fact that older Americans have 80 percent of the nation’s wealth, and 55 percent of its discretionary income, accounting for 50 percent of total consumer demand, and you have a formula for success.